Overview

What is Fan.Booster?

Fan.Booster a turnkey fan acquisition engine by Musicfox. Fan.Booster's technology allows artists to turn passive listeners into engaged followers.

How does Fan.Booster work?

1. Evaluate: determine the value of the artist’s social channels by examining fan metric performance over time, in relation to the industry, and the artist's peers

2. Allocate: allocate funds optimally across channels given metric returns, variances, and other features unique to each artist

3. Test: allocate a small portion of budget and apply regression analysis to determine what demo, creative, and copy produces the optimal ROI per channel at the respective moment in time

4. Respond: rebalance budget and update all other campaign elements regularly throughout the campaign to continually monitor and improve campaign performance

Don't worry, real humans with decades worth of experience in the entertainment industry work with you to make sure your input is front and center.

What are the components of a Fan.Booster campaign?

• Simple Creative: to simplify the process Fan.Booster utilizes top-performing published posts across an artist’s channels for ads. No need to supply copy and asset suggestions

• Automated Ad Platform: Fan.Booster runs discretionary ad campaigns across platforms with API access, e.g. Spotify, Instagram, Facebook, Twitter, Google, YouTube, etc.

• Campaign Portal: each campaign has an individually curated workspace - the portal. The portal is updated periodically with new data, campaign tentpoles, and noteworthy findings from Fan.Booster management

• Reports: at the end of each campaign, Fan.Booster publishes a custom report to share and dive into

How long does a Fan.Booster campaign run for?

The sweet spot for a Fan.Booster campaign is two to four weeks, however, things vary from artist to artist.

Campaigns exceeding four weeks tend to lose focus. Rather than setting up a two-month campaign for example, Fan.Booster recommends to break it up into two campaigns lasting four weeks each.

Ready to launch a campaign? Get in touch with Fan.Booster.